Struggling to Catch MICE

FAR EAST CORRESPONDENT — YOU read the news feeds coming out of Vietnam, then along with the (often woeful) financial reports, South China Sea soap opera and stories of strengthening ties with Uzbekistan, you get some items that are rather more PR-oriented. One I read recently extolled Vietnam’s virtues as a fast-emerging destination for high-end MICE travellers. (MICE is the unfortunate acronym for “meetings, incentives, conferencing and exhibitions”—basically a catch-all for business fun.)  Helen Clark reports in The Economist.

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Luke Hunt is a foreign correspondent, author and occasional photographer who has covered much of Asia fr the last 30 years.

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