A foreigner rapping about the annoyances and joys of living in Hanoi might not sound like the hit of the year. But add one common Vietnamese expression, and strangely enough you have something that rivals Vietnam’s top pop stars for online views.

The song, “Oi gioi oi” (sounds like oi zoi oi), is by Hanoi Sessions, a group of longtime Hanoi expats, and was released online only a few months ago. It’s racked up over 360,000 views on YouTube, and about as many on the local Yahoo! site and Zing! a local pop-culture site.

Read more in The Economist.