The Punji Trap was officially launched on January 24, 2018, at Meta House in Phnom Penh with more than 100 people attending. Journalist and videographer Craig Skehan hosted the event and former Saigon Reuters bureau chief Jim Pringle gave a telling talk about the Tet Offensive, which erupted at the end of January, 1968, and turned the tide of public opinion against the Vietnam War. Further launches followed in Kampot and Bangkok.