AsiaLIFE in Vietnam

Published on Jan 14, 2024 by Luke Hunt

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AsiaLIFE and Publishing Hip Magazines in Vietnam 

Jonny Edbrooke speaks about his various media ventures and the importance of being nice in Southeast Asia.

Jonny Edbrooke studied book making and worked for a printing company in Britain before moving to Hong Kong via Bangkok in 1985, when he began carving out a career in publishing as a designer of high-end magazines.

In Hong Kong, he worked for Marco Magazine, which was produced for the Hong Kong Group, Epicure, and the South China Morning Post’s Sunday Magazine. All were full color, glossy and targeted an audience with money to spend.

Ten years later he took that knowledge to Vietnam. The country was still recovering from war, the expat communities in Hanoi and Ho Chi Minh City were tiny, the government was communist, and the expectations for publishing in a one-party state were low.

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